The powerful business of ideas.

I have watched it play out time and time again.

Everyone around me, every person I have ever been able to observe or read about, seems to go through this process:

1. Encounter an idea.

“money = happiness”

2. Allow it to become part of them.

“That makes sense, it has to be true.”

3. Allow the idea to shape their views.

“I should find a job that pays the most, rich people are where it’s at.”

4 . Allow this new disposition on life to play out through actions.

“I have three job offers and even though I don’t think I’ll have the most fun at the highest paying one, but I should be happier because I’ll make the most money so I’ll work there.”

5. Finally, see those actions change the course of that person’s life.

“How the heck did I end up in a job I hate for the last 20 years? Why aren’t I happy?”

It’s an incredible process.

It affects my own...